NEWS & MEDIA
Rooibos: Uniquely and proudly South African as tea boosts economy
By Norman Cloete
Time of article published Sep 25, 2021
Rooibos tea is uniquely South African and an important part of our heritage. Only grown locally, rooibos is enjoyed all around the world and is now growing in stature as a ‘superfood’ due to its myriad health benefits.
Johannesburg - As Heritage month draws to a close and despite the many upheavals the country is facing, there is one thing South Africans can be proud of – rooibos tea. The story of rooibos started more than 300 years ago when the Khoisan people harvested the leaves of the Aspalathus Linearis plant. They used the leaves to make herbal remedies for many ailments and loved the delicious, aromatic taste.
In 1772, European botanist Carl Thunberg observed the way the indigenous people climbed the mountains to find wild rooibos plants. His captivation with this practice revived a more widespread interest in the tea drink. Early Cape-Dutch settlers started drinking the tea as a cheaper alternative to expensive black tea from the East. Fast forward 200 years to 1904 when Benjamin Ginsberg appeared on the scene. This young Russian immigrant, (considered the father of commercial rooibos tea), joined his tea-trading father on the farm Rondegat in the Clanwilliam district of the Cederberg. Ginsberg had a fascination with the plant so he began marketing the drink as a “Mountain Tea” , a herbal alternative to tea.
Bokkeveld Rooibos - Where Science Meets Art
At Bokkebeld Rooibos you’ll see science meeting art to create something good for you.
Here, the science of technology, precision and top-quality equipment meets the art of the human touch, taste and smell. This is also where the Northern Cape meets the Western Cape, where the warm wind meets the sea breeze, where community meets opportunity and where consumers will meet quality rooibos tea.
This is the home of Bokkeveld Rooibos.